Eye Makeup Tips That'll Make You Look Younger!

Hi Beautiful!

The real secret after 40 is figuring out ways to do more with less regarding your beauty routine so you can enjoy radiant skin without the appearance of your makeup caking and creasing, which can make you look older.

One question I get asked a lot is if you actually need a separate eye cream.  The short answer is no, if you're not trying to be target specific and address issues of particular concern, such as dark circles and puffiness.

So what you use around your eye area really depends on your individual concerns. 

In example, if you want to fix dark circles, our Eye Dream of Coffee with caffeine would make more sense to use on your eye area because it helps constrict blood vessels.

We also have a fantastic Face Butter that can be used on the eyes, face and neck, especially if you enjoy a lower-maintenance routine, because its first ingredient is Organic Aloe, which is great for puffy eyes, too.

Skin prep is so important because your makeup application and finished look is so heavily influenced by the texture and health of your skin underneath it.

Here are some ways to ensure your makeup looks natural without creasing while defusing the appearance of wrinkles  that age you.

It's important to start with a clean lid so that there are no oil deposits that interfere with your application.

However, if your eye area skin right beneath your brow bone is dry or crepey you may apply a small amount of hydrating fluid, serum or balm first, like our Soothing Eye Balm. However, use products sparingly around your eye area, especially eyelids, that are non-greasy so that it won't travel into your eyes! In this case, I recommend applying a very small amount of hydration above your eye fold only. This step will enable your eye makeup to go on smoother without risking it getting into your eyes and causing irritation. 

A hydrating tinted primer such as our Priming Duo is ideal for underneath your eyes because it evens out the texture of your skin so that your wrinkles are less visible and you end up using less makeup. 

When choosing makeup products for your eyelids, however, choose matte coverage (Matte Beige Brow Highlighter) instead of a creamy base (i.e., your concealer) for the initial priming stage.

Treating your eyelids will always be a slightly different process than treating your under eyes because under eyes contain less oil glands and needs more moisture. 

Your eyelids tend to get oilier throughout the day so my motto is less is best to avoid the mess! 

When wearing full eye makeup, however, I recommend using a conventional eye color primer on your eyelids as the first step in your makeup routine.

For eye shadows on mature skin, stick with a simple, matte or soft shimmer and avoid high shimmer eyeshadows because they can highlight wrinkles.

If using matte powder eye color, the easiest way to avoid a mess and keep it simple is to use a flat brush to apply it and mainly stay on eyelids so that you don't contribute to any heavy or hooded appearance. 

Once you apply your eye primer and eye color, lightly set it with translucent powder or a finishing spray which may prevent creasing. 

Pro tip! Do this 'setting' step before applying mascara for best results. 

In my experience, a light setting powder can be effective on top of your lids, but I tend to favor a setting spray more in general when it comes to under eyes and your overall face because you end up using less makeup.

You don't need a fancy settling spray and I love keeping mine (I use our Cucumber Mist) in the fridge during the summer months! The point is to use something water-based to help set your makeup. 

For an eye lifted appearance using eyeliner watch my easy eyeliner hacks on TikTok! 

Last but not least, curling your lashes, using warm colors on your eyelid and using mascara makes eyes appear more youthful and takes the attention away from wrinkles, puffiness and dark circles. But avoid false lashes that can make the eyes appear or feel heavy. 

If you don't have an eyelash curler apply a light coat of mascara and use the heat of your fingers to hold and lift lashes away from your eyes for several seconds to help open your eyes up and make them appear larger.

Questions? Drop them below! 

Remember, the more you know the more you glow!

With love,

Jentri