The Power of Using The Right Primer After 40

Hey Beautiful!

As we age, our beauty routines need to adapt to the changing needs of our skin.

It's a common misconception that primer is just an extra step that doesn't really make a difference, especially if you're already using moisturizer. 

However, a primer after 40 can be a game-changer in your beauty routine, and not all primers are created equal. Let's delve into why primer is important after 40 and why the right primer can work wonders for aging skin.

Why Primer Matters After 40: A Different Perspective

As we age, our skin undergoes various changes. Collagen production decreases, skin can become drier, and fine lines and wrinkles may start to appear. This is where primer steps in as a valuable ally. While moisturizer hydrates and nourishes the skin, primer takes your skincare routine a step further by creating a smooth canvas for makeup application. But it's not just about makeup – primer provides a protective barrier, helps even out skin texture, and can assist in maintaining makeup's longevity.

Distinguishing Primer from Moisturizer

Moisturizer and primer serve different functions in your skincare routine. An ideal moisturizer primarily focuses on providing hydration and nutrients to your skin. It forms a barrier to lock in moisture and maintain skin's suppleness. On the other hand, primer acts as a base for makeup application, creating a smooth surface by filling in pores, fine lines, and wrinkles. It enhances the overall appearance of your skin and helps makeup adhere better.

The Unique Formula: Not All Primers Are Alike

However, not all primers are suitable for mature skin. Aging skin requires special attention, and this is where a primer enriched with skin-loving ingredients comes into play. Our specialized primer is a cut above the rest due to its unique blend of hydrating and brightening ingredients tailored for aging skin's needs.

Why our Priming Duo formula is different and ideal for your mature skin:

Hyaluronic Acid: The Plumping Powerhouse

Hyaluronic acid is a natural molecule that holds an incredible amount of water. As we age, our skin loses its ability to retain moisture, leading to dryness and the appearance of fine lines. Our Priming Duo is infused with hyaluronic acid helps plump the skin by attracting and locking in moisture, creating a youthful, hydrated look.

Licorice Extract: Illuminating Elegance

Aging skin can often appear dull and lackluster. Licorice extract, a natural skin brightener, works wonders to combat this issue. That's why we had to add it to our formula! It helps in reducing the appearance of dark spots, evens out skin tone, and imparts a radiant glow, making your skin look refreshed and vibrant.

Retinyl Palmitate (Vitamin A): The Age-Defying Champion

Vitamin A, particularly in the form of retinyl palmitate, is a well-known anti-aging ingredient. It encourages cell turnover, stimulates collagen production, and minimizes the appearance of wrinkles. By incorporating this potent ingredient into our primer, we've taken a proactive approach to help your skin look more youthful and radiant.

Olive Oil: The Liquid Gold Your Dry Skin Has Been Waiting For

Rich in antioxidants and abundant in deep hydration, Olive oil is renowned for its powerful moisturizing abilities, making it a vital component in skincare routines, particularly for those with mature, crepey, and dry skin. That's why it's a MUST skincare ingredient in our Priming Duo for your mature skin.

Sunscreen: Your Shield Against Time

UV rays are one of the primary causes of premature aging. By including sunscreen in our primer, we provide an additional layer of protection against the sun's harmful effects. This not only prevents further damage but also supports your skin's natural defense mechanisms.

Primer is no longer just a makeup artist's secret weapon; it's an essential component of any skincare routine, especially for those over 40.

The right primer, packed with ingredients like hyaluronic acid, licorice extract, retinyl palmitate, and sunscreen, can revolutionize the way you approach aging skin and even save you some steps in your anti-aging beauty routine.

By choosing a primer that caters to your skin's unique needs, you're not only creating a flawless canvas for makeup but also investing in the long-term health and vitality of your skin.

Embrace the power of primer after 40, and let your skin radiate timeless beauty!

The more you know the more you glow!

With love,

Jentri

ps. Use code FREEBRUSH at checkout and receive a FREE FOUNDATION BRUSH ($29 value) with your next $50+ purchase. May only be used once. Expires 1/22