If there's one product I think you should always spend money on, besides my holy grail Retinol, it's a SERUM and I'll explain why.
When we think of most products it's easy to understand how they perform.
When you think of a cleanser it cleanses, right?
But what's really the job of a serum and how should you use it?
Simply put, water and oil based serums can be superstar multitaskers with a wide range of benefits.
I personally like the idea of serums because you can add them into your existing routine to elevate your results without changing your entire routine.
By nature, serums are generally more active because of their molecular size and they usually have a higher concentration of actives.
This doesn't mean your other products aren't vital to your routine, but when it comes to serums they're designed to be more pointed, stable and to help you achieve specific goals via their delivery system.
Let's take Hyaluronic Acid for example. If you already have a great moisturizer, like our Whipped Olive Oil Face Butter, in the winter months you may still choose to double down and add Hyaluronic Acid Serum because it can add an extra boost of hydration to your cells.
This is extremely important when it comes to preventing water loss.
In another example, if you struggle with sensitive skin or have a common disease like Rosacea that causes you to be extra sensitive in some instances, it may be helpful to use a serum like our Youth Restoring Balancing Serum with calming agents and Niacinamide to help you balance out the state of your condition.
You may also look for other anti-inflammatory ingredients in your serum, like Aloe.
If your goal is to resolve stressed skin, increase your brightness and even out your skin tone then adding a Serum like our Vitamin C + Correcting Serum with antioxidants can help accelerate skin renewal and neutralize free radicals.
The one thing I don't recommend is doubling down on actives at the same time, such as using an active serum followed by an active night cream, like Retinol, because you can increase sensitivity leaving you not being able to tolerate anything at all.
Not really what we're going for, right?
If anything, consider a hydrating serum under your active creams, especially prescriptions, to act a buffer and keep your skin from getting dry and flakey.
For an effective at-home skincare routine, rotation may be important for different seasons, too.
In example, if your skin gets extra dry in the winter months (raising my hand right now) then adding a serum like Hyaluronic Acid underneath your moisturizers (day or night) may be important during these colder, drier months.
Instead of using multiple serums at the same time which increases your work load, is more costly, and may even hinder their performance in some cases, simply opt for serums that already have the multi-benefits you're looking for.
Take away: You don't have to throw out your entire routine because something's not working -- simply adding, deleting or rotating a product, especially a serum, may be enough to satisfy your skin's needs.
Remember, the more you know, the more you glow!
Questions for me? Drop them below!