I'm Obsessed With Sharing This Secret!

I'm Obsessed With Sharing This Secret!

Posted by JQ on Apr 19th 2023

Hey Beautiful!

Establishing a good skincare routine that's right for you can seem overwhelming and time-consuming, but it's actually easier than you think and can be time-efficient once you establish a routine that reflects your skin's specific needs.

Once you understand the big secret, I know you'll be obsessed, like me, because you'll be taking back your power by not product hopping or falling for influencers that look nothing like you.  As a bonus, you'll also save time and money.

So here's the secret no one shares (because it's not sexy). 

As your skin changes your routine needs to change, too, and it doesn't need to be 10 steps.  But it should be the right steps (after 40, I call these the 'wise steps').

What worked for you in your 20's will likely no longer serve you because your skin is changing. But have you changed your thoughts about skincare? That's where I come in.  

My brand was born out of a desire to help women over 40 restore their skin’s radiance after battling to find the right beauty products for my own eye area skin issues, and clients with skin conditions and diseases. 

Women would come to me when they’d start to see changes in their skin that they didn’t like and their struggles were the same. They were tired of wasting money on all the “collagen creams" and "mature makeup" marketed to them that didn’t work. 

That's because 'collagen' doesn't actually produce collagen and 'mature makeup' should be formulated to reflect the changes in our skin, too. 

This marketing just felt wrong and irresponsible to me. You're the one who's normally responsible for taking care of everyone else and this is the chance for you to take care of yourself, but how can you when you're being lied to everyday?  

I feel your pain. 

After 20 years of working as a makeup artist, esthetician and teaching myself how to make skincare products in my kitchen, I realized there were very few products out there that actually do what they say they’ll do, especially for mature, aging skin. 

Skincare shouldn't be complicated, like they lead you to believe, and you deserve something that works! You deserve transparency so that you can make the best choices for you and your skin. 

So I decided to use my 25 years of beauty experience and create skin loving beauty products to instantly help women feel more confident through the use of easy makeup designed specifically for aging skin challenges, while working on restoring your actual skin.

Firstly, the basics of good skincare involve cleansing, moisturizing, and protecting your skin from the sun's harmful rays. That's because 80% of skin damage is sun damage and balancing your skin's pH and protecting your skin from water loss is essential, especially after 40.  This can be done with simple products like a gentle cleanser, moisturizer, and sunscreen.

To make your routine more time-efficient, you can incorporate these steps into your existing daily routine. For example, cleanse your face in the morning while showering and then apply your moisturizer and/or SPF 15 minutes before leaving the house. At night, cleanse your face before bed and apply your night cream. It can take as little as a few minutes twice a day.

My little PM secret is taking off my makeup and applying my night cream before dinnertime or at least a few hours before bed so that I don't get too tired or lazy to do it properly.  My other secret is that I never skip the eye area because that's where we usually see signs of aging first

If you're a minimalist, like my mom in her 70's, or just super short on time, you can use our Whipped Olive Oil Face Butter on your eyes, face and neck! 

Once you start seeing results, such as smoother, clearer skin, it becomes easier to continue with the routine or level it up with anti-aging ingredients, like Retinol. A good Retinol can also counter the signs of aging by reducing the appearance of fine lines, wrinkles, dark spots, and improving the overall health of your skin.

In fact, after the age of 40, signs of aging can become more noticeable, which makes it even more important to prioritize skincare! 

While aging is 100% normal, neglecting your skin can lead to long-term damage that may be difficult to reverse. I always say it's easier to protect than correct, but why not do both at the same time? 

That, my friend, is what I call a 'wise step'. 

Therefore, by investing a small amount of time and effort into a simple skincare routine, you can achieve healthy, glowing skin that will thank you in the long run.

Once you have this down, you can learn how to level up your over 40 skincare routine for even more radiant looking skin! 

The more you know, the more you glow (literally)!

With love,


ps. Did you know that our Priming Duo was created for mature, dry and crepey skin to defuse the look of wrinkles and even out your skin tone, too? This lightweight face makeup is one of my favorites for aging skin because it contains so many skin-loving ingredients, too, like Antioxidants, Hyaluronic Acid, Ceramides, Licorice Root Extract and much more to brighten and smooth your skin? Win-win!